Marketing and Sales with The Business Generator

The Business Generator and motivational speaker, Jacques de Villiers specialises in sales training and marketing consulting.

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About Jacques de Villiers

Jacques de Villiers - The Business generator

I specialise in sales training, marketing, Internet marketing and public relations.

Thinking, writing and speaking to generate more business for you!


I started my marketing company, Mindtrust Marketing in 2004 in conjunction with my professional speakers agency, Motivators International that I started in 1998. I sold Motivators International in 2007 (at this time it was turning over in excess of R900 000 a year).

Testimonials
Annie Greef, professional speakerClive Simpkins, communications specialistEDS Enterprise SolutionsErik Vermeulen, speaker and author
John Ingram, Hiside directorMedia 24Paul du Toit, professional speaker and authorSilverhedge Solutions One
Tiffany Markman, copywriter, editor and trainerWolfgang Riebe, professional speaker and author


My Background

I love marketing and sales and it has been a passion of mine for as long as I can remember. I see myself as an artist and a master of my craft. I've a passion for creating words, marketing, public relations, communication, motivation and sales campaigns to generate more income for my clients. I throw my body, mind and soul into my work so that my clients get serious bang for their buck.

I've been fortunate enough to meet some great mentors on my journey into marketing and sales.
  • My father, Dr. Bruckner de Villiers taught me influence, persuasion and speech writing skills.
  • Milner Erlank, Manuscript, taught me public relations, writing and editing skills.
  • Kevin Eborall, then Marketing director of the Fraser Alexander group, honed my marketing skills.
  • Communications specialist, Brian Gibson showed me how to handle any crisis for my clients.
  • Adolph Kaestner, Professional speaker and friend ... a great sounding board and foil for some of my wackier ideas.
I'm a prolific (and eclectic) writer. I've had articles published on bouncers, battered women (first one I was ever paid for), sales, marketing, Internet marketing, motivation and communication. I've cracked the nod with radio, having been interviewed or asked for an opinion on SAFM, Cape Talk and Radio 2000. Television still eludes me. I've been writing a blog that has a small following.

My big promise


I've been honing my craft since 1990 and believe I'm at the top of my game when it comes to marketing and sales. I bring a tenacious spirit to the party as well. I'm like a terrier for my clients - ensuring that they become #1 in their niche market. My mission in life is to turn the organisations I deal with into unstoppable marketing machines so that they can increase their income by a minimum of 30 percent.

How do I do this?

I craft strategies to acquire new clients, up-sell/cross-sell and retain clients. I either deliver myself or pull together the right teams to help me with your marketing, public relations and sales challenges, hence the name of my company MindTrust Marketing. I bring the best minds in the business to ensure that you get the business generating solution tailored to your specific needs.

 Client Acquisition
 Upselling/Cross-selling Client Retention
  1. Advertising
  2. Direct marketing
  3. Marketing strategies
  4. Internet marketing
  5. Public relations
  6. Media relations
  7. Sales strategies
  8. Employee motivation
  1. Sales training
  2. Negotiation skills
  3. Influence and persuasion





  1. Client relationship management
  2. Strategic communication
  3. Crisis management
  4. Reputation management
  5. Team building
 



My qualifications

Strangely enough, nobody has ever asked me about my qualifications. I suppose that's because they just want the right solution and understand that qualifications aren't everything.
  • 1992 - Certificate in Freelance Journalism - Intec College
  • 1988 - Diploma in Business Management - Executive Education
  • 1988 - National Diploma in Public Relations - Witwatersrand Techikon (now Johannesburg University)
  • 1981 - Matriculated from King Edward VII High School, Johannesburg
2010 Clients
  • Intellient - marketing consulting
  • Callie Roos & Associates - marketing consulting
  • Stef du Plessis & Associates - content marketing
  • Billy Selekane - branding
  • The Hiside Group - facilitation for Tiger Wheel & Tyre
  • Liquid Luxury - sales training
  • WSI - copywriting services
  • Specichem - marketing consulting
  • Frankiboy Sweets - marketing consulting

2009 Clients
  • Apollo Scientific - motivational keynote address
  • Arwypp Medical Centre - keynote address
  • Business Communication Skills - marketing consulting
  • Orange River Wine Cellars - marketing and sales training
  • Mont Blanc - sales training
  • Frontfoot Strategic Consulting - sales training
  • Specichem - marketing training
  • COID Support - marketing consulting
  • Intellient - marketing consulting
  • Ian Thomas and Associates - marketing consulting
  • Callie Roos and Associates - marketing consulting
  • Donna Rachelson and Associates - marketing consulting
  • Helen Nicholson and Associates - marketing consulting
  • Billy Selekane and Associates - marketing consulting
  • Ingram and Associates - facilitation (team building)
  • Metropolitan Employee Benefits - keynote address
  • Intelligent Edge Consulting - marketing consulting
  • JMR Trailer Parts and Accessories - sales training
  • Profit Reform - marketing consulting
  • Management Planning Systems - marketing consulting
  • The Academy of Health and Beauty - marketing consulting
  • Al Prodgers - comedian - marketing consulting
  • Juliette Jenner - voice coach - marketing consulting
  • Gavin Sharples - humourist - marketing consulting
  • The Peer Group - marketing consulting
  • The Winners Circle - sales training
Client list since 1998

My passions
  • My daughter, Rebecca
  • Reading - anything by Roald Dahl, Umberto Eco, Anne Rice and Stephen King
  • Metaphysic and quantum mechanics
  • Chess
  • Bass fishing
  • Road running
  • Toastmasters

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